Steve Jobs Quotes (page 4)
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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
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The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
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You can`t just ask customers what they want and then try to give that to them. By the time you get it built, they`ll want something new.
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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
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It`s really hard to design products by focus groups. A lot of times, people don`t know what they want until you show it to them.
