Get that right, then- if you get the quality right, then the marketability or whatever; your ability to sell videos or your ability to earn money or whatever, will follow naturally. But try to be creatively lead rather than market lead. And that`s importa...
And, we put a lot more value, or at least I personally put a lot more value, on the creative values and creative challenges of something than the commercial necessities.
I don`t much enjoy Back and Forth. I mean, I think it has its own particular qualities, but I think it`s inferior to any of the half-hour ones we did.
