Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.
It`s the difficulty we had with Mr. Bean, actually, when it went from TV to film. You certainly discover that you need to explain more about a character.
In TV, and in particular in commercials, you don`t really need to explain very much at all - you just say he`s a spy and he`s a little bit theatrical and overblown and smug and he`s not very good at his job.
Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.
