Phil Knight Quotes
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You can`t explain much in 60 seconds, but when you show Michael Jordan, you don`t have to. It`s that simple.
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We`re not in the fashion business, as the Wall Street Journal wrote the other day. We`re in the sports business, and there`s a big difference.
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We could see that he was a charismatic guy who jumps over the moon and is very competitive, but nobody could have predicted what he would become to our culture.
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Ultimately, we wanted Nike to be the world`s best sports and fitness company. Once you say that, you have a focus. You don`t end up making wing tips or sponsoring the next Rolling Stones world tour.
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Sports is like rock `n` roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.
