The only way to ensure a film is going to sell is put Will Smith in it and you open it in 3,000 theaters and make sure we have all the top promotional spots in each venue.
People don`t want to pay 8 or 9 dollars to go see a problem that they have in their life, on screen. They pay to get away from that. That`s why they watch soap operas.
There`s show and there`s business. Business is a whole other beat.
