Leo Burnett Quotes
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We want consumers to say, `That`s a hell of a product` instead of, `That`s a hell of an ad.`
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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If you can`t turn yourself into your customer, you probably shouldn`t be in the ad writing business at all.
| Name | Leo Burnett |
