Fostering a community of people (writers, editors, photographers and contributors) who share a passion for the arts.
Music, movies, tv shows, books, art, theatre and fashion.
I care more about telly because it made me an actor and there`s a much more immediate response to TV. You can address the political or cultural fabric of your country.
I wasn`t always such a great fan of Shakespeare, mind you. I can guess we all at one time had it rammed down our necks at school, which tends to take the edge off it.