Bill Walsh Quotes
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Writing headlines is a specialty - there are outstanding writers who will tell you they couldn`t write a headline to save their lives.
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Writers` bedtimes vary, but few have been spared the shock of a copy editor`s early wake-up call.
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Nothing is more effective than sincere, accurate praise, and nothing is more lame than a cookie-cutter compliment.
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Machines aren`t replacing proofreaders at all. Copy editors, who proofread and much, much more, use spellcheck as a tool but read every word that appears in the paper.
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If any sort of error is inexcusable, it`s an incorrect phone number. One of the cardinal rules of copy editing is that every phone number published must be checked.
| Name | Bill Walsh |
