With regard to golf, 50 percent of new vehicle buyers are golf fans, and 33 percent of our customer base is golfers or people who follow golf actively.
While they are at our Web site, they are not only finding out about how they can participate (in the promotion), but they learn a lot about Ford, and a fair number of these people go on to inquire about a Ford product, ... So, ultimately, it sells us cars...
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With regard to golf, 50 percent of new vehicle buyers are golf fans, and 33 percent of our customer base is golfers or people who follow golf actively.
