When you lose an election, in effect, by 537 votes, you go after everything that could make or break a campaign. It makes targeting difficult, but you figure that you better do it.
This is part of a strategy to put major people on first [to] get the nominee off to a big bang. The presenting of presidents, in particular, is a show of force ... It`s also sort of a gamble, but they are all going to reinforce Kerry`s qualifications and ...
The Democratic convention on the whole was very well packaged to sell a product. But in this day and age -- with all of the pollsters, researchers and media professionals -- they know how to present a candidate.