Amber Terry Quotes
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There is no such thing as national advertising. All advertising is local and personal. It`s one man or woman reading one newspaper in the kitchen or watching TV in the den.
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The ultimate test of a finished account executive is his ability to write a sound marketing plan.
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The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
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No agency is better than its account executives.
Source: brainyquote.com
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It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
