You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.
We set up a beta site, a test site, with movie, music and book reviews. If you`re reading them and you want to buy a book or a ticket for a movie that`s reviewed on the site, you can do that without leaving our site.
We don`t have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.
Transferring successfully to the next generation means producing work that`s as good as or better than the work of the first generation that founded the agency.