I don`t quite know what an auteur is. I`ve never quite understood that term, because filmmaking is such a huge team effort, you - I mean, I regard myself as being sort of the final filter, so everything that ends up in the movie is there, because it`s something that I`d think was cool if I saw the film that somebody else had made. I`m very much trying to make the film that I`ve enjoyed, but I`m open to ideas, I need a huge team of people to help me, everybody contributes and I try to encourage people to contribute as much as possible. I think that`s the job of a director really, is to sort of funnel all the creative into one centralized point of view. And the marketing is sort of something that really happens with other people, it`s not something that I`m at all an expert in, and I regard my job at the end of the day as to make the best possible film I can, and that`s really where my job stops and marketing people take over after that.
Peter Jackson