American movies to me - and, I mean, I`ve said this before a million times - are becoming more and more homogeneous because the marketing objective - and marketing now plays such a major role in movies that it almost obliterates everything else - the marketing objective is the lowest common denominator. "You can`t put that in; let`s put the car chase, let`s put the sex scene, let`s put the fight in, let`s get them back together, they end up happily, they walk off into the sun..." So that there`s a formulaic predictability to American movies. That, allied with the cynicism of the way movies are put together - product placement and spin-offs and toys and all kinds of crap that, you know, have nothing to do with the telling of stories - they`ve turned American movies into McMovies. So that when the movie-goer gets his movie, it`s like a hamburger: he doesn`t want a piece of aubergine in there; he wants his onion, his tomato, his hamburger and his bun. And he doesn`t want the bun hard, he wants it soft. And he wants it in two minutes.
Gabriel Byrne
American movies to me - and, I mean, I`ve said this before a million times - are becoming more and more homogeneous because the marketing objective - and marketing now plays such a major role in movies that it almost obliterates everything else - the marketing objective is the lowest common denominator. "You can`t put that in; let`s put the car chase, let`s put the sex scene, let`s put the fight in, let`s get them back together, they end up happily, they walk off into the sun..." So that there`s a formulaic predictability to American movies. That, allied with the cynicism of the way movies are put together - product placement and spin-offs and toys and all kinds of crap that, you know, have nothing to do with the telling of stories - they`ve turned American movies into McMovies. So that when the movie-goer gets his movie, it`s like a hamburger: he doesn`t want a piece of aubergine in there; he wants his onion, his tomato, his hamburger and his bun. And he doesn`t want the bun hard, he wants it soft. And he wants it in two minutes.
Gabriel Byrne
Occupation: Actor QuotesNationality: Irish QuotesCategory: Irish Actor QuotesKeywords: almost :: american :: and :: are :: because :: becoming :: before :: else :: everything :: homogeneous :: in :: it :: major :: marketing :: me :: mean :: million :: more :: movies :: now :: obje :: objective :: obliterates :: plays :: role :: said :: such :: that :: the :: this :: times :: to :: veSource: imdb.com