I remember being in Japan 10 years ago for a golf tournament. I turned over a Kirin beer coaster, and there was Harrison Ford`s picture. He`s a guy who would never be caught dead doing a commercial here. He had a bottle in his hand and the most uncomfortable look on his face, like, "I can`t believe I`m shilling." When Sofia Coppola, the director of Lost in Translation, sent me the script, she included a photo and said, `This is what I have in mind.`, It was Brad Pitt in an ad for espresso in a can, and he had the same grimace: `I can`t believe I`m selling this can of coffee.`, That influenced me when I had to do my own shtick. - 2003 quote on his role in Lost In Translation.
Bill Murray